With the retirement of Kobe Bryant, the entire city of Los Angeles is yearning for a new savior.

Enter Todd Gurley.

Gurley has become the face of the Rams organization after just one season in St. Louis. During this past offseason, the Rams made the move to California, Los Angeles to be exact.

In his first season Gurley played in 13 games, for the then St. Louis Rams, rushing for 1,106 yards and 10 touchdowns. A stat line that earned him the 2015 Offensive Rookie of the Year.

But filling in for a city that has been spoiled in watching Kobe “Bean” Bryant grow up, what pressure does that put on the 22-year old Gurley?

In fact, once the move was complete Gurley asked Bryant for his blessing in the passing of the torch to him to become the new “Face of LA.”

It hasn’t taken Gurley much time to get acclimated to his new hometown. He has become of staple in the city of Los Angeles already with t-shirts, jerseys and even billboards.

He has also signed endorsement deals, Bose headphones, Carl’s Jr., Gatorade and Nike.

The No. 10 overall pick in the 2015 NFL Draft doesn’t seem to be phased by the amount of pressure he will be facing during this new trek of his.

With the progression of the No. 1 overall pick in this year’s draft, Jared Goff, still a work in progress; Gurley may be shouldering more of the load than he may have anticipated.

It helps to know that he has a Los Angeles native in Jeff Fisher as a head coach.

The Rams open their first regular season back in LA, Monday Sept. 12 on the road, against division the division rivals San Francisco 49ers.

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